Marketing Strategies by Word 4 Word
Word 4 Word Marketing
Marketing Strategies by Word4Word

word4word’s STRATEGY approach

A marketing strategy is a business's overall game plan for reaching people and turning them into loyal customers. The marketing strategy contains the company’s brand value, key marketing messages, information on the target market and other high-level elements.

Businesses need marketing to help capture market share, introduce customers to new products and to drive sales. Marketing tactics require a marketing strategy to guide them toward achieving business goals.

MARKETING strategy vs. marketing plan

Marketing strategies are often confused with marketing plans.

A marketing strategy covers the big picture of what the business offers:
• the brand value and related brand messaging.

The marketing plan is how the business will get across the key message:
• the platforms, the creative, events & promotions, the timing and so on.

An effective Marketing strategy is realistic, easy to understand and practical to implement. It also makes communication initiatives easier to develop.

Marketing by Word 4 Word
word4word marketing services
Marketing Strategies
Every business can make a product or a service. But, it takes a truly exceptional marketing strategy to turn that product or service into a brand.
word4word marketing services
Graphic design is a crucial tool that ensures you communicate with your customers in an efficient manner. It serves to deliver your message to your target audience in an aesthetic way.
word4word marketing services
Digital Marketing
We need to be aware of the impact that online conversations have on the performance of our business and the influence that online discussions have on the decision-making process.
word4word marketing services
Promotional Products
Standing out has never been so easy.  Promotional products are one of the most efficient methods of raising awareness to a brand & generating leads.