word4word’s STRATEGY approach
A marketing strategy is a business's overall game plan for reaching people and turning them into loyal customers. The marketing strategy contains the company’s brand value, key marketing messages, information on the target market and other high-level elements.
Businesses need marketing to help capture market share, introduce customers to new products and to drive sales. Marketing tactics require a marketing strategy to guide them toward achieving business goals.
MARKETING strategy vs. marketing plan
Marketing strategies are often confused with marketing plans.
A marketing strategy covers the big picture of what the business offers:
• the brand value and related brand messaging.
The marketing plan is how the business will get across the key message:
• the platforms, the creative, events & promotions, the timing and so on.
An effective Marketing strategy is realistic, easy to understand and practical to implement. It also makes communication initiatives easier to develop.