Promotional products are a great strategy to use when trying to increase your brand recognition. Valuable to both existing and new customers, even the smallest product, such as a branded pen, can be helpful in generating customer loyalty. The power of promotional products for branding is second to none and should never be left out of your marketing strategy.
did you KNOW?
- 86% of Promotional Product recipients recall the advertiser
- 83% are more likely to do business with the brand
- 81% keep the Promotional Product for more than a year
- Over 53% use the Promotional Product at least once a week
5 BENEFITS of branded promotional items
Increased Brand Recognition
All businesses have the common goal of creating a strong reputation. They want to stand out from their competitors. Branded promotional product marketing reinforces brand exposure and increases brand recognition, as these products tend to be kept for long periods of time.
Loyalty & Retention
Promotional products create strong customer loyalty and retention by bringing a personality to your brand. Constant exposure to these products makes it much easier for the customer to remember the brand associated with it.
Cost Effective Marketing Strategy
Promotional products are cost-effective compared to other popular forms of advertising efforts, especially media when trying to build your brand. Consumers hang on to promotional products for an average of 6.6 months.
Ability to Stand Out Among Your Competition
Unlike business cards, promotional products can be tailored to your specific target market and allow your business’s creativity to shine.
Increase Leads and Generate Sales
Promotional products are more than just branding tools, they are lead generators. As these items have proven to make a long-lasting impression on existing consumers, increasing the ROI of these items can be easy.